I cherish my relationship with the fishing community and take integrity and trust seriously. The value of this channel is honest, transparent, and unbiased advice on fishing gear and fishing technology so you can make confident decisions.

My commitment to you is complete independence and honesty. I make fishing gear content without any brand influence, financial incentives from the brands, or preferential treatment affecting my recommendations. Every product I recommend earns that recommendation solely through its performance, not through any relationship with its manufacturer. My only goal is helping you make the best choices for your fishing needs and budget.

Here's how I do this:

Sponsored Videos from Fishing Gear & Fishing Tech Brands:

To preserve trust, honesty, and creative freedom, I do not accept sponsorships or paid content from fishing gear or fishing technology brands. I will not allow fishing brands to review content before publishing, dictate coverage, or exchange products for guaranteed videos or favorable opinions.

From time to time, I may work with non-fishing, non-endemic brands that align with how I fish or create content (such as power, cameras, or tools). When I do, those partnerships are clearly disclosed and never influence my fishing gear opinions, recommendations, or coverage.

Product Source & Reviews:

I purchase the gear I review. On rare occasions, companies may send pre-release products with no expectations or guarantees of coverage, as I have no way to actually purchase it. Accepting one of these pre-release products never guarantees a review, a positive opinion, or any mention at all. I turn down the vast majority of free product offers to maintain this standard. If a product is available for sale, I will purchase it.

Guidelines:

• No Sponsorships or Paid Content from Fishing Gear & Fishing Tech Companies: I maintain complete independence, allowing me to talk about all brands and provide truly unbiased advice.
• Creative Control: My work reflects my passions and interests, tailored to what I believe will be most relevant and helpful to my audience.
• Objectivity: My reviews are impartial; my opinions are mine.
• No Guarantees for Free Products: Accepting a product doesn't bind me to review it.
• Content Control: I decide what's relevant in my videos and control all shared links.
• No View or Engagement Guarantees: I cannot promise specific performance metrics.

Affiliate Links:

One way my content remains sustainable and free is through affiliate links. When you click these links and make a purchase, I may earn a small commission at no additional cost to you. The beauty of the affiliate links I use is that they only go to retailers, allowing me to remain unbiased toward what brands, gear, and options you choose - I have no incentive for you to purchase a specific brand over another. Sometimes companies offer coupons, promo codes, or other savings opportunities where I'll provide links directly to the brand or gear company because it's cheaper for you (but I will not take any money from the brand, that is just because it gets you the best deal). I always provide links to the gear I review regardless of whether there's an affiliate commission available or not, and I use my tracking links (at.fish links) with standard language indicating it may be an affiliate link (though many are not) to meet FTC guidelines. I have and always will preserve the honesty, integrity, and unbiased nature of my content above any deal, offer, or affiliate opportunity to remain true to my audience. I've turned down many opportunities that compromise these values and will continue to do so. Affiliate disclosures are included in video descriptions and on-page where required.

Conclusion:

Thank you for understanding my commitment to integrity and fun in my work. These guidelines ensure enjoyable, valuable, and trustworthy content. Your support IS what MAKES it possible for me to cover production costs and offer high-quality content for free.