How I Work with Brands: Ethics & Guidelines

I cherish my relationship with the fishing community and strive to maintain integrity and trust in my content. My channel's unique value lies in offering honest, transparent, and unbiased advice on fishing gear and tech.

My commitment to you is complete independence and honesty. I make fishing gear content without any brand influence, financial incentives from the brands, or preferential treatment affecting my recommendations. Every product I recommend earns that recommendation solely through its performance, not through any relationship with its manufacturer. My only goal is helping you make the best choices for your fishing needs and budget.

Here's how I do this:

Sponsored Videos from Fishing Gear & Fishing Tech Brands:

To preserve trust, honesty, and the freedom to create any video content that both I and my viewers are interested in, I do not accept sponsorships or paid content from any fishing gear or fishing tech brands. I will not create content and allow brands to review it prior to publishing, nor will I accept product in exchange for guaranteeing a video or any coverage. At times, I may receive pre-release products for early access, but in these rare cases, I always disclose this information in the content I produce. Almost all of my content features gear that I purchase myself, which I actually prefer.

Product Source & Reviews:

I mainly purchase the gear I review. Occasionally, companies may provide products for free simply because brands believe I will find them useful, with no strings attached, but this is rare and free products don't guarantee a positive review or a review at all. I remain selective and committed to these ethics and turn down 99% of free product offered to me.

Guidelines:

  • No Sponsorships or Paid Content from Fishing Gear & Fishing Tech Companies: I maintain complete independence, allowing me to talk about all brands and provide truly unbiased advice.
  • Creative Control: My work reflects my passions and interests, tailored to what I believe will be most relevant and helpful to my audience.
  • Objectivity: My reviews are impartial; my opinions are mine.
  • No Guarantees for Free Products: Accepting a product doesn't bind me to review it.
  • Reputable & Upcoming Brands: I work with known brands and help showcase new ones.
  • Content Control: I decide what's relevant in my videos and control all shared links.
  • No View or Engagement Guarantees: I cannot promise specific performance metrics.

Affiliate Links:

One way my content remains sustainable and free is through affiliate links. When you click these links and make a purchase, I may earn a small commission at no additional cost to you. The beauty of affiliate links is that they typically go to retailers, allowing me to remain unbiased toward what brands, gear, and options you choose - I have no incentive for you to purchase a specific brand over another. Sometimes companies offer coupons, promo codes, or other savings opportunities where I'll provide affiliate links directly to the brand or gear company because it's cheaper for you. I always provide links to the gear I review regardless of whether there's an affiliate commission available or not, and I use my tracking links (at.fish links) with standard language indicating it may be an affiliate link (though many are not) to meet FTC guidelines. I have and always will preserve the honesty, integrity, and unbiased nature of my content above any deal, offer, or affiliate opportunity to remain true to my audience. I've turned down many opportunities that compromise these values and will continue to do so.

Conclusion:

Thank you for understanding my commitment to integrity and fun in my work. These guidelines ensure enjoyable, valuable, and trustworthy content. Your support IS what MAKES it possible for me to cover production costs and offer high-quality content for free.